Being a new business, you need to cut down your overhead costs as much as possible. Hiring full time employees is one of the most expensive parts of starting a company, but good thing is that you can always just hire an expert who can give you services of a full-time employee at a fraction of the cost.
The competition is tougher these days, and as a startup, you need to step up your game in order to compete. It is a must that you invest in services that would help you achieve your business goals and maintain your standing. However, make sure that you hire the right people to get the job done.