ISR News & Articles

Why Progressive Web Apps Will Replace Native Mobile Apps

The need for businesses to target customers on mobile devices is well-established at this point. The question is no longer if they should do it but how. A business that wants to appeal to mobile-based customers has three choices: build a responsive website, develop a native app or create a progressive web app (PWA). Mobile websites [...]


Facebook Zero: The Changing News Feed and What Marketers Need to Know

Why Is The Facebook Zero News Feed Update Important? Facebook is making significant changes to its news feed algorithm in an effort to prioritize “meaningful” person-to-person interactions among friends and family over posts from Facebook pages. These updates will result in fewer public posts from pages and fewer videos in the news feed. [...]


The Top 2 Reasons You Should Be Hiring Teams Instead of Individuals

Teams are the future of smart, results-driven hiring Forget the “unicorn” — hiring a superstar or two won’t magically make your goals happen. That’s the problem with traditional hiring: it’s too focused on individuals. Conventional hiring methods don’t encourage team-building and collaboration. Organizational psychologist Rachel Mendelowitz sums up the problem: “The way we’ve set up [...]


How to Use Your Website to Grow Your Small Business

Making sure that you are owning your backyard is critical when you are trying to grow a small business. When you are trying to get a potential client to know, like and trust you, their first impression of you is a backbone component. People want to know who you are before they buy, [...]


Using Technology to Increase Your Business Productivity

Most everyone can agree that business productivity can be traced to an organization's ability to successfully execute on overall strategy. What else ensures business success? Businesses need engaged and highly productive employees executing on goals that are aligned with the organization's strategic objectives. And, if execution is the key to a successful business—what [...]


Importance Of Going Custom With Customer Relationship Management (CRM)

Customers want to be treated like the business needs them. They want customized newsletters, emails, and for a business to recognize them as an individual apart from everyone else. They also want to be able to tell their friends and family how well they have been treated by businesses and recommend those businesses [...]


5 Steps To Intelligent Social Media Automation

Opinion: Even the best automation tool will require a sound social strategy Your content is the party that everyone should be talking about. But are you making sure that guests receive intriguing invitations that’ll make them instantly RSVP? In reality, a vast majority of brands host parties without utilizing their guest lists. After [...]


Industry Watch: The Liquification Of Software

The days of software packages are coming to an end. Say hello to what JFrog co-founder and chief architect Fred Simon calls “liquid software.” “Once the number of applications and libraries and pieces of the software that needed to be managed reached a certain point, we started to see an exponential increase in [...]


Industries about to be transformed by IoT

That the Internet of Things, or IoT, has begun to change our everyday lives is common knowledge by now. The term used for this phenomenon may change, but regardless if we’re talking self-driving cars or self-monitoring elevators, the effects are beginning to seep into the fundament of business life. And looking forward, some [...]