When it comes to e-commerce, you need to have good marketing strategy to make your business survive. Smart online retailers also understand that a blog can be a powerful attraction strategy for any website. Here are features your site cannot live without:
- Calls to action – Whether it's an email sign up, RSS feed, or link to a featured product or upcoming sale, you've got to incorporate targeted calls to action that are tied directly to your content marketing goals.
- Content categories – Having clearly defined content categories not only increases the likelihood that your blog posts will stay on message, if you include them in your blog navigation it will also make your posts a whole lot easier to navigate for your audience.
- Social sharing – Whether you want to grow your social media following for your ecommerce site, share your posts with their friends, or both—always be sure to include social sharing buttons on your blog.
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