Tokens also imply the concept of tokenization and the establishment of a token economy. Consider the current status of establishing a software company. Someone has an idea, but then in order to begin creating, they will need money to feed yourself. To raise funds, they hire venture capitalists and give up a piece of the corporation.
This expenditure instantly introduces misaligned motivations that will hinder the development of the optimal customer experience in the long run. Also, even if the company succeeds, it will take a long time for everyone engaged to receive all of the other value, which might lead to years of labour with little payoff.