Searching for a web design firm that fits the needs of your company is a lot like window shopping. Before diving straight into the selection phase, arm yourself with some basic questions to ask when reviewing companies.The following are essential inquiries to determine whether a web design firm is reputable enough to meet your list of criteria.
- Are their services in-house or outsourced? For starters, you should not hesitate to ask is whether or not the company performs both design (e.g. Photoshop work) and coding in-house (e.g. html, database creation, PHP). A team well versed in both arenas is apt to merge their talents to create a successful site. The last things you need to encounter are deficiencies during the design phase that require help from another company, along with additional costs beyond your initial budget.
- Are they marketing savvy with expertise in research, planning and branding? Scrutinize a company’s marketing prowess by looking for the following: Do they understand calls to action? Have they developed new brands and/or worked to improve brands? Do they offer additional services such as copy writing and illustration?
- What type of clients have they served? The website of your potential firm should provide intuitive clues in evaluating a potential connection. Review their portfolio to get a sense of their clientele, and see if there are case studies conducted on each project. What problems have they encountered and what solutions have they provided. If the firm’s work has been mentioned in publications, by all means, read the reviews. Investigate increases in traffic through statistics and comments from sales inquiries, if any, to measure the success of designs.
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